Horror films usually generate the biggest return on investment (ROI) because horror films entertain most people, whether is a group of teenagers going out for a laugh, a couple on their first date or a family looking for frights.
Horror films entertain people because the thrill calls up primal behaviours to assess threat levels. People go to see Horror films to be frightened and to get the big effects watching a horror film gives us. People do not necessarily watch horror films for the blood and gore, as research demonstrates that fans of the Saw Franchise would not get as much pleasure from watching a cow being slaughtered in a meat-processing factory. However, they may watch it for the tension and suspense, as high grossing films such as Paranormal Activity increase the levels of suspense through the increasingly threatening acts the characters witness directly and through video replays.
Even though people chose to watch horror films completely aware of the potentially distrubing content, some people find the images in the films incredibly alarming and upsetting. However, according to research the audience of these films have a way of paying as much or as little attention to what they want to see, keeping them in control of how the film effects them.
So why do horror films have such a low budget?
Well since the release of Paranormal Activity, a film that earned over $193 million off of a budget of $15 thousand, studios released that the audience did not care how cheap the production value was, as long as the film gripped and enticed them, and they felt fear like they wanted to. Studios no longer saw excuses to spend massive amounts of money on horror films when films like Paranormal Activity and The Blair Witch Project earned so much without the big budgets.
From 2010 until today, the cheapest horror films have dominated the box office and the marketplace. Films like Insidious and The Devil Inside only had budgets of $1.5 million and $1 million respectively, with The Devil Inside grossing over $100 million.
In fact, since 2009, Blumhouse Productions horror films combined have cost approximately $45 million as of January 2015. Every single Blumhouse film combined has cost less than what Universal spent of The Wolfman which had a budget of $150 million and only earned $139 million worldwide, which is less than that of Paranormal Activity.
Horror Movies of 2002
The Ring – Gross: $249 million // Budget: $48 million
Resident Evil – Gross: $102 million // Budget: $33 million
Ghost Ship – Gross: $68 million // Budget: $20 million
Queen of the Damned – Gross: $45 million // Budget: $35 million
Halloween: Resurrection – Gross: $37 million // Budget: $13 million
AVERAGE – Gross: $100 million // Budget: $29.8 million
Horror Movies of 2014
Annabelle- Gross: $255 million // Budget: $6.5 million
Ouija – Gross: $99 million // Budget: $5 million
Paranormal Activity: The Marked Ones – Gross: $90 million // Budget: $5 million
Deliver Us From Evil – Gross: $87 million // Budget: $30 million
Oculus – Gross: $44 million // Budget: $5 million
AVERAGE: Gross: $115 million // Budget: $10.3 million
So why do horror films have such a low budget?
Well since the release of Paranormal Activity, a film that earned over $193 million off of a budget of $15 thousand, studios released that the audience did not care how cheap the production value was, as long as the film gripped and enticed them, and they felt fear like they wanted to. Studios no longer saw excuses to spend massive amounts of money on horror films when films like Paranormal Activity and The Blair Witch Project earned so much without the big budgets.
From 2010 until today, the cheapest horror films have dominated the box office and the marketplace. Films like Insidious and The Devil Inside only had budgets of $1.5 million and $1 million respectively, with The Devil Inside grossing over $100 million.
In fact, since 2009, Blumhouse Productions horror films combined have cost approximately $45 million as of January 2015. Every single Blumhouse film combined has cost less than what Universal spent of The Wolfman which had a budget of $150 million and only earned $139 million worldwide, which is less than that of Paranormal Activity.
Horror Movies of 2002
The Ring – Gross: $249 million // Budget: $48 million
Resident Evil – Gross: $102 million // Budget: $33 million
Ghost Ship – Gross: $68 million // Budget: $20 million
Queen of the Damned – Gross: $45 million // Budget: $35 million
Halloween: Resurrection – Gross: $37 million // Budget: $13 million
AVERAGE – Gross: $100 million // Budget: $29.8 million
Horror Movies of 2014
Annabelle- Gross: $255 million // Budget: $6.5 million
Ouija – Gross: $99 million // Budget: $5 million
Paranormal Activity: The Marked Ones – Gross: $90 million // Budget: $5 million
Deliver Us From Evil – Gross: $87 million // Budget: $30 million
Oculus – Gross: $44 million // Budget: $5 million
AVERAGE: Gross: $115 million // Budget: $10.3 million
Main Brief:
From studying this, I have decided to make a horror film as they make the most amount of profit from their low budget compared to many other film genres. This is because I wouldn't necessarily have to use special effects as most people are entertained by the suspense and tension that are in horror films created by sounds and a range of shots.
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