Synergy - When two companies work together to mutually benefit each other.
Conglomerates - A company that owns numerous companies in various mass media such as television, radio, publishing, movies and the internet.
Synergy basically means working together to achieve an objective that couldn't be achieved independently. Synergy works when two different media conglomerates (or institutions) create linked products to promote each others product. Cross-media convergence can help with synergy if companies or institutions are wise enough to take advantage of the links they have formed.
Summit Entertainment Synergy Case Study - Twilight
Paramount had synergy with various companies after the release of Twilight in 2008. Multiple products were created off the Twilight saga (Twilight, New Moon, Eclipse, Breaking Dawn:Part 1 and Breaking Dawn:Part 2). These included:
- DVD release
- The original soundtracks
- Scene It? Twilight (Developed by Screenlife)
- Movie addition book covers
- Twilight Converse Shoes
- Twilight dolls
- Twilight clothing and homeware
Disney Synergy Case Study
Disney is a great example of synergy as they often incorporate it and were the first company to properly use it. Disney has major theme parks that are used as large scale advertising tools, that they also base some of their film ideas on. The parks use characters from popular Disney films to promote people to visit the park, whilst the rides and attractions in the parks promote their films to visitors.
Disney also have synergy with Pixar - which is probably one of the most successful synergies you can find in the film industry, with over 10 full length feature films, with each of these films earning an average of $557 million, resulting in a grossing profit of over $5.8 billion when taking the total of the films earnings and their budgets.
Disney also worked in synergy with many companies to promote the release of Toy Story 3. They did this with:
Synergy basically means working together to achieve an objective that couldn't be achieved independently. Synergy works when two different media conglomerates (or institutions) create linked products to promote each others product. Cross-media convergence can help with synergy if companies or institutions are wise enough to take advantage of the links they have formed.
Summit Entertainment Synergy Case Study - Twilight
Paramount had synergy with various companies after the release of Twilight in 2008. Multiple products were created off the Twilight saga (Twilight, New Moon, Eclipse, Breaking Dawn:Part 1 and Breaking Dawn:Part 2). These included:
- DVD release
- The original soundtracks
- Scene It? Twilight (Developed by Screenlife)
- Movie addition book covers
- Twilight Converse Shoes
- Twilight dolls
- Twilight clothing and homeware
Disney Synergy Case Study
Disney is a great example of synergy as they often incorporate it and were the first company to properly use it. Disney has major theme parks that are used as large scale advertising tools, that they also base some of their film ideas on. The parks use characters from popular Disney films to promote people to visit the park, whilst the rides and attractions in the parks promote their films to visitors.
Disney also have synergy with Pixar - which is probably one of the most successful synergies you can find in the film industry, with over 10 full length feature films, with each of these films earning an average of $557 million, resulting in a grossing profit of over $5.8 billion when taking the total of the films earnings and their budgets.
Top Grossing Disney Pixar Films
| Release Date | Movie | Production Budget | Domestic Opening Weekend | Domestic Box Office | Worldwide Box Office | |
|---|---|---|---|---|---|---|
| Nov 22, 1995 | Toy Story | $30,000,000 | $29,140,617 | $191,796,233 | $364,545,516 | |
| Nov 20, 1998 | A Bug's Life | $45,000,000 | $291,121 | $162,798,565 | $363,095,319 | |
| Nov 19, 1999 | Toy Story 2 | $90,000,000 | $300,163 | $245,852,179 | $511,358,276 | |
| Nov 2, 2001 | Monsters, Inc. | $115,000,000 | $62,577,067 | $289,423,425 | $559,757,719 | |
| May 30, 2003 | Finding Nemo | $94,000,000 | $70,251,710 | $380,529,370 | $936,429,37 |
Disney also worked in synergy with many companies to promote the release of Toy Story 3. They did this with:
- The Trailer
- The Digital 3D release of Toy Story and Toy Story 2 featuring the teaser trailer for Toy Story 3
- A Bluray/DVD combo release of the films including a 'making of Toy Story 3' feature
- Toy Story 3: The Video Game released by Disney Interactive Studio's prior to the film release
- ABC's (a broadcasting channel owned by Disney) Dancing with the Stars featured a performance from the film
- Sneak peeks of the film aired on Disney Channel
- Prior to the films release, Disney Channel had a 'Toy Story' day, where they aired the previous films and sneak peeks of Toy Story 3
No comments:
Post a Comment