After researching institution logos, Amy and I decided that we wanted our logo to hint at the horror genre by using the traditional colour conventions of the genre: red and black. We have also used these colours frequently throughout our main brief meaning that it ties in well with the actual media we have created. Once we completed editing our clips together and adding sound and credits, Amy and I started to design our logo.
We started off by making simple sketches of idea's that we had. We wanted our logo to look very plain and professional and not overdone. We kept the design as minimal as possible but decided on including two a's as the main focal point. Below are some of the idea's that I sketched out:
From the designs that I sketched, Amy then started to design our logo on Photoshop and other publications. Amy used different colour schemes on each design so that we could decide which scheme we thought worked best with our design. The final designs are shown below:
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