The target audience for my horror film is people between the age of 15 and 25. At this age, people are in a vital stage of development and are finding ways of discovering themselves - they want to try new things and experiment with emotions and feelings. They are also gaining independence and are seeking a way to rush into life completely unaided. For them, horror films provide this thrill and excitement.
Horror films tend to be aimed more at males due to the use of graphic violence and horror that may be off putting for girls. Boys are often seen as thrill seekers who are contesting with their young adult hormones. Horror films therefore tend to be much more attractive to men rather than women. However, we are aiming to attract an audience consisting of both genres, we have attempted to do this by making our main character a female so that the female audience can relate to our main character.
Couples and groups of friends are more likely to go and see horror films as it provides excitement and thrills. Furthermore, couples that are on a first date are able to easily start a conversation and comfort each other after the film.
We are aiming at attracting the working and middle class members of society as they can easily afford to go to the cinema as a leisure activity and get a thrill out of seeing a horror film. They also cannot afford to do anything to extravagant or expensive.
The psychographic of our target audience are mainstreamers. This is because they follow the latest trend and have the money to go to the cinema and eventually by the DVD or Blu-ray when it is released.
Horror films tend to be aimed more at males due to the use of graphic violence and horror that may be off putting for girls. Boys are often seen as thrill seekers who are contesting with their young adult hormones. Horror films therefore tend to be much more attractive to men rather than women. However, we are aiming to attract an audience consisting of both genres, we have attempted to do this by making our main character a female so that the female audience can relate to our main character.
Couples and groups of friends are more likely to go and see horror films as it provides excitement and thrills. Furthermore, couples that are on a first date are able to easily start a conversation and comfort each other after the film.
We are aiming at attracting the working and middle class members of society as they can easily afford to go to the cinema as a leisure activity and get a thrill out of seeing a horror film. They also cannot afford to do anything to extravagant or expensive.
The psychographic of our target audience are mainstreamers. This is because they follow the latest trend and have the money to go to the cinema and eventually by the DVD or Blu-ray when it is released.
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