The film opens with the DreamWorks logo, a production company that is very popular and well known meaning the audience will immediately recognize the company. The screen then changes to show crashing, ominous waves, that are matched with a suspenseful and dark non-diegetic sound. The screen then goes black before showing much calmer water. Once again, the screen fades to black before panning over rolling waves that fade out to black again. The scene then cuts back to the reflection of the moonlight on waves before it fades to white, before revealing a dark blue blank screen before panning down to reveal a city, making the audience feel at ease because they realize the film is not set in an isolated area, meaning there is help nearby.
The shot then fades into an establishing shot of a small house just as a car drives past, representing normality. This then cuts to a pan through a living room, showing the comfortable and traditional furniture. The shot also shows the back of a girl who is sat on the sofa. There is then a close up of the girls ear just as someone whispers in her ear. The music fades out as the shot changes to a mid shot, revealing a young blonde girl as she turns to face a dark haired male. The shot then cuts to a zoom in on the males face as he says "I want to show you something." Shot reverse shot is then shown to reveal the girls reaction as she takes in what the male said, implying to the audience that she is confused and worried.
A tracking shot is then used to follow the male as he moves to sit next to the girl on the sofa. This shot is used to focus the camera on the TV, keeping the characters out of focus meaning the audience's attention is focused on the TV. A mid shot is then used to show the couple as they talk before the shot pans and gives the audience a sense of foreboding as the male says "have you ever seen something so scary, you had to show someone else?" The camera then pans out to focus on a tape on a table as the couple talk, emphasising the importance of the tape and hinting at what is going to happen. The male then reaches for the tape, confirming the suspicion that the tape is of high importance and is what the male had been referring to as "the scariest movie ever", making the audience completely aware of what is about to happen.
The camera then follows Jake's hand back into a mid shot of the couple, before changing into a zoom in of the couple and then of the male, who appears very tense and determined as he tells the girl "you need to watch this now." A zoom in is then used to show the female appearing very uncomfortable and reluctant, echoing the audience's reaction as they know the girls fate. Match-on-action is then used as the girl takes the tape off the male and the shot changes back to a mid shot of the couple as Jake kisses Emily, implying that he is sorry for what is about to happen, further increasing the audiences suspicion of his character. There is then a zoom in on Emily as she watches her companion leave the room, before an eye match shot watches him leave the room appearing guilty and nervous as he runs his fingers through his hair, scratching his head, further increasing the audiences suspicion of his guilt.
A zoom in on the girls face then pans down to the tape in her hands, making it extremely obvious for the audience that this tape has a lot of power and that it will drive the narrative of the entire film, not just this opening sequence. Suddenly, it cuts to a door opening in a close mid shot and then a tracking shot as Jake enters the room and appearing distressed as he checks the time, a close up revealing it to be 10:58 pm. The audience get a sense that Jake is distressed and petrified about something, which is clearly demonstrated by the dialogue used.
The shot then cuts to the reflection of Emily in the TV as she walks towards it with the tape in her hands. A mid shot is then used to show the girl as she kneels down in front of the TV, before showing a zoom in of her putting the tape in the player - emphasising that there is no going back and that Emily is going to seal her own fate and watch the tape; this is also exaggerated by the intense and dramatic music used to build the scenes tension. A zoom in then shows the reflection of Emily's face in the TV just before a blue static fills the screen.
The scene then cuts to a zoom in on Jake before panning down as he pulls his sleeve up, revealing a red, bruised hand print on his arm. A zoom in is then used to show the obvious fear in Jake's face as he realises he is running out of time. A mid shot then shows Emily scared as she sits down on the sofa and picks up the TV remote. Match-on-action is used to transition the shot into a close up of the TV remote, to once again make the audience aware that there is no going back anymore. The screen then cuts again to show a close up of the digital clock on the microwave stating that it is 10:59. A fast, dramatic pan is then used to transition into a close up of Jake as he starts to appear even more anxious and distressed before he shouts out to Emily in desperation and raw fear to "play the goddamn tape" whilst walking towards the kitchen door. This makes the audience feel a small amount of sympathy for Jake as they realise he is only making Emily watch this tape as he is terrified that he is going to die.
A zoom in is then used to show Jake's reaction as he hears the recognisable eerie sounds of the tape, his face only displaying emotions of terror and recognition. The eerie sound effects used further builds the tension in the scene, making the audience feel even more on edge and making them anticipating the horror that is to come. Jake then turns around, match-on-action is used to change to a medium long shot as he walks over to the counter, still appearing tense but slightly more at ease as the camera zooms in on his face.
An over-the-shoulder mid-shot is then used to show the back of Emily as she watches a very cool toned scene on the tape of a woman brushing through her hair. The coldness of the image demonstrate the comfortableness and displeasure that anyone watching the tape can experience. The shot then switches to a long shot of Jake, with the landline phone in the left hand corner out of focus. This shot uses deep focus to give the audience an idea of the amount of space that there is in the house. The phone then starts to ring; the sound appears diegetic, making the audience believe that it is actually ringing and to make the sequence appear more realistic and relatible. A zoom in is then used to show an expression of knowing but also fear on Jake's face, making the audience believe that he may be aware of exactly what is going on.
A montage of scary, cold and dark clips that feature the same woman who was previously brushing her hair are used to try and scare the audience, but also to build up the tension and remind the audience that Emily is close to watching the climax of the video. A close up then focuses on the phone with Jack in the background as it continues to ring. The focus then shifts to Jake as he walks towards the phone and the focus shifts once again to the phone as Jake picks it up from its holster. A zoom in is used to demonstrate the obvious relief on Jake's face as he is told "you made it...I knew you'd make it through."A midshot is then used to show Jake as he slides to the ground in relief and comfort in the idea that whatever was distressing him is not up to the "stupid chick" from his school (Emily). The phrase he uses to describe Emily - the girl who he has now passed his curse onto - makes the audience feel resentment towards him as he has used an innocent person to save himself.
A midshot is then used to show a dark liquid or mist coming under the door, implying that maybe whoever called Jake spoke too soon. A midshot is also then used to demonstrate Jake's pure panic as he stands up after noticing the darkness spreading across the floor. The music gets more intense, suggesting that Jake is not as safe as he believed and that something absolutely terrible is going to happen. A tracking shot is then used to follow Jake as he walks over to the darkness and stands in it. This shot then transitions into a zoom in of Jake's feet as the darkness leaves an empty ring around them. This cuts to a zoom in of Jake's face, which is expressing pure terror as he starts to realise exactly what is happening. A midshot is then used to show Jake as he steps out of the darkness and quickly leaves the room.
As Jake enters the living room, a POV shot is used to show that Emily is still sat on the sofa, her body and face pointed in the direction of the TV screen. However, as Jake moves around the sofa, he and the audience realise that whilst the tape was playing, Emily had her eyes covered the whole time and "didn't watch". A zoom in is used to present a look of pure terror on Emily's face as she removes her hands from her face, just as the music gets even more intense and dramatic.
An over the shoulder shot is then used to show Jake glancing at the TV screen which displays a very cool toned, dark image of a well in the middle of a forest in what appears to be winter due to the absense of leaves on the trees. The use of a cold colour palette and the wintery scene make the audience feel cold and therefore much more affected and scared by the film than they would be if warmer colours were used.
Jake then falls to his knees in front of the TV - an action that is represented in a midshot. Around him, the living room starts to fade out with static breaking up the scene, as though Jake is being pulled into the TV. This effect continues by making Jake appear slightly transparent as the camera pans down to the top of the well. Intense, dangerous and loud music starts to play just as a hand reaches out of the well. This is followed by another, and then a dark haired girl as she pulls herself out of the well and starts to walk towards where Jake was previously knelt. Jump cuts are used to suggest that this girl has some form of supernatural powers, granting her the ability to perform teleportation type movement.
A zoom in is then used to sure the pure terror and fear that covers Jake's face as he realises that this is his fate, and he can no longer escape. Another montage of scary clips is then used to add to the incredibly high tension before a zoom in is used to show Emily as she screams in pure fright and fear. The screen is then filled with the same blue static as was shown on the television screen before cutting to black, with a glowing white ring appearing in the centre, referencing to the films title The Ring. Sinister alien like music is used to support the films supernatural genre.
The shot then fades into an establishing shot of a small house just as a car drives past, representing normality. This then cuts to a pan through a living room, showing the comfortable and traditional furniture. The shot also shows the back of a girl who is sat on the sofa. There is then a close up of the girls ear just as someone whispers in her ear. The music fades out as the shot changes to a mid shot, revealing a young blonde girl as she turns to face a dark haired male. The shot then cuts to a zoom in on the males face as he says "I want to show you something." Shot reverse shot is then shown to reveal the girls reaction as she takes in what the male said, implying to the audience that she is confused and worried.
A tracking shot is then used to follow the male as he moves to sit next to the girl on the sofa. This shot is used to focus the camera on the TV, keeping the characters out of focus meaning the audience's attention is focused on the TV. A mid shot is then used to show the couple as they talk before the shot pans and gives the audience a sense of foreboding as the male says "have you ever seen something so scary, you had to show someone else?" The camera then pans out to focus on a tape on a table as the couple talk, emphasising the importance of the tape and hinting at what is going to happen. The male then reaches for the tape, confirming the suspicion that the tape is of high importance and is what the male had been referring to as "the scariest movie ever", making the audience completely aware of what is about to happen.
The camera then follows Jake's hand back into a mid shot of the couple, before changing into a zoom in of the couple and then of the male, who appears very tense and determined as he tells the girl "you need to watch this now." A zoom in is then used to show the female appearing very uncomfortable and reluctant, echoing the audience's reaction as they know the girls fate. Match-on-action is then used as the girl takes the tape off the male and the shot changes back to a mid shot of the couple as Jake kisses Emily, implying that he is sorry for what is about to happen, further increasing the audiences suspicion of his character. There is then a zoom in on Emily as she watches her companion leave the room, before an eye match shot watches him leave the room appearing guilty and nervous as he runs his fingers through his hair, scratching his head, further increasing the audiences suspicion of his guilt.
A zoom in on the girls face then pans down to the tape in her hands, making it extremely obvious for the audience that this tape has a lot of power and that it will drive the narrative of the entire film, not just this opening sequence. Suddenly, it cuts to a door opening in a close mid shot and then a tracking shot as Jake enters the room and appearing distressed as he checks the time, a close up revealing it to be 10:58 pm. The audience get a sense that Jake is distressed and petrified about something, which is clearly demonstrated by the dialogue used.
The shot then cuts to the reflection of Emily in the TV as she walks towards it with the tape in her hands. A mid shot is then used to show the girl as she kneels down in front of the TV, before showing a zoom in of her putting the tape in the player - emphasising that there is no going back and that Emily is going to seal her own fate and watch the tape; this is also exaggerated by the intense and dramatic music used to build the scenes tension. A zoom in then shows the reflection of Emily's face in the TV just before a blue static fills the screen.
The scene then cuts to a zoom in on Jake before panning down as he pulls his sleeve up, revealing a red, bruised hand print on his arm. A zoom in is then used to show the obvious fear in Jake's face as he realises he is running out of time. A mid shot then shows Emily scared as she sits down on the sofa and picks up the TV remote. Match-on-action is used to transition the shot into a close up of the TV remote, to once again make the audience aware that there is no going back anymore. The screen then cuts again to show a close up of the digital clock on the microwave stating that it is 10:59. A fast, dramatic pan is then used to transition into a close up of Jake as he starts to appear even more anxious and distressed before he shouts out to Emily in desperation and raw fear to "play the goddamn tape" whilst walking towards the kitchen door. This makes the audience feel a small amount of sympathy for Jake as they realise he is only making Emily watch this tape as he is terrified that he is going to die.
A zoom in is then used to show Jake's reaction as he hears the recognisable eerie sounds of the tape, his face only displaying emotions of terror and recognition. The eerie sound effects used further builds the tension in the scene, making the audience feel even more on edge and making them anticipating the horror that is to come. Jake then turns around, match-on-action is used to change to a medium long shot as he walks over to the counter, still appearing tense but slightly more at ease as the camera zooms in on his face.
An over-the-shoulder mid-shot is then used to show the back of Emily as she watches a very cool toned scene on the tape of a woman brushing through her hair. The coldness of the image demonstrate the comfortableness and displeasure that anyone watching the tape can experience. The shot then switches to a long shot of Jake, with the landline phone in the left hand corner out of focus. This shot uses deep focus to give the audience an idea of the amount of space that there is in the house. The phone then starts to ring; the sound appears diegetic, making the audience believe that it is actually ringing and to make the sequence appear more realistic and relatible. A zoom in is then used to show an expression of knowing but also fear on Jake's face, making the audience believe that he may be aware of exactly what is going on.
A montage of scary, cold and dark clips that feature the same woman who was previously brushing her hair are used to try and scare the audience, but also to build up the tension and remind the audience that Emily is close to watching the climax of the video. A close up then focuses on the phone with Jack in the background as it continues to ring. The focus then shifts to Jake as he walks towards the phone and the focus shifts once again to the phone as Jake picks it up from its holster. A zoom in is used to demonstrate the obvious relief on Jake's face as he is told "you made it...I knew you'd make it through."A midshot is then used to show Jake as he slides to the ground in relief and comfort in the idea that whatever was distressing him is not up to the "stupid chick" from his school (Emily). The phrase he uses to describe Emily - the girl who he has now passed his curse onto - makes the audience feel resentment towards him as he has used an innocent person to save himself.
A midshot is then used to show a dark liquid or mist coming under the door, implying that maybe whoever called Jake spoke too soon. A midshot is also then used to demonstrate Jake's pure panic as he stands up after noticing the darkness spreading across the floor. The music gets more intense, suggesting that Jake is not as safe as he believed and that something absolutely terrible is going to happen. A tracking shot is then used to follow Jake as he walks over to the darkness and stands in it. This shot then transitions into a zoom in of Jake's feet as the darkness leaves an empty ring around them. This cuts to a zoom in of Jake's face, which is expressing pure terror as he starts to realise exactly what is happening. A midshot is then used to show Jake as he steps out of the darkness and quickly leaves the room.
As Jake enters the living room, a POV shot is used to show that Emily is still sat on the sofa, her body and face pointed in the direction of the TV screen. However, as Jake moves around the sofa, he and the audience realise that whilst the tape was playing, Emily had her eyes covered the whole time and "didn't watch". A zoom in is used to present a look of pure terror on Emily's face as she removes her hands from her face, just as the music gets even more intense and dramatic.
An over the shoulder shot is then used to show Jake glancing at the TV screen which displays a very cool toned, dark image of a well in the middle of a forest in what appears to be winter due to the absense of leaves on the trees. The use of a cold colour palette and the wintery scene make the audience feel cold and therefore much more affected and scared by the film than they would be if warmer colours were used.
Jake then falls to his knees in front of the TV - an action that is represented in a midshot. Around him, the living room starts to fade out with static breaking up the scene, as though Jake is being pulled into the TV. This effect continues by making Jake appear slightly transparent as the camera pans down to the top of the well. Intense, dangerous and loud music starts to play just as a hand reaches out of the well. This is followed by another, and then a dark haired girl as she pulls herself out of the well and starts to walk towards where Jake was previously knelt. Jump cuts are used to suggest that this girl has some form of supernatural powers, granting her the ability to perform teleportation type movement.
A zoom in is then used to sure the pure terror and fear that covers Jake's face as he realises that this is his fate, and he can no longer escape. Another montage of scary clips is then used to add to the incredibly high tension before a zoom in is used to show Emily as she screams in pure fright and fear. The screen is then filled with the same blue static as was shown on the television screen before cutting to black, with a glowing white ring appearing in the centre, referencing to the films title The Ring. Sinister alien like music is used to support the films supernatural genre.
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